Why men can —and should — use Pinterest: Men may account for only 20% of Pinterest users, but Crain’s contributor Dan Gershenson says that number can actually work to their advantage:
If we’ve learned anything from another social media tool with staying power, Twitter, it’s that a very small number of voices (10% or less) are responsible for driving most of the chatter on that channel. Similarly, if men are responsible for only 20% of the pinning on Pinterest and it stands to reason that only so many of that population are abundantly active, there’s plenty of room and upside for men to have influence.
Are you a pinner?
Is anyone else using and addicted to Pinterest as much as I am?